charity, non-profits, Year-end giving, Year-end fundraising

November 13, 2017

Making the Most of Year-end Giving

The year is quickly drawing to a close and people are beginning to prepare themselves for the holidays. They’re doing their shopping for gifts, decorating..

Sport, Video content stategies, digital football fans

November 09, 2017

Football Related Video Content Strategies For Digital Football Fans

Football fans across Europe and the United States are turning their attention to online platforms to follow their favourite teams. Between May 2016 and May..

video marketing, Travel, personalised marketing, Personalised Videos

November 08, 2017

Are Personalised Videos The Way To Go For Travel Brands?

Today’s travel seekers don’t want ads, they want conversation. With the wealth of content available on the internet, consumers have turned their attention..

content marketing, Tech, B2B technology, video content marketing, Tech Marketing

November 03, 2017

Key Challenges for Marketing Tech Services

As digital channels become oversaturated with content, B2B technology companies can struggle to reach decision makers and get their voices heard. In such a..

online video, Sport, Sports Marketing, Marketing Tactics

November 02, 2017

Essential Marketing Tactics For Sports Companies

The fragmented media landscape poses a problem for sports marketers. Whilst the younger generations are tuning in to online channels, the older generation..

beauty, beauty video marketing, beauty brand marketing, rihanna video content, fenty beauty campaign

November 01, 2017

How celebrities have mastered the tricks of video marketing

When it comes to the beauty and cosmetics industry, it’s not just self-made vloggers who are using the online video platform to their advantage. Celebrities..

video marketing, Travel, Business Travel

November 01, 2017

How Can Travel Companies Address Consumer Demands With Video Marketing?

According to a recent survey published by Egencia, businesses travellers want perks that enable them to be productive on the road. With mobile technology..

charity, non-profits, live streaming

October 30, 2017

Live Streaming for Non-profits

There’s nothing quite like being able to watch something live, as it’s happening. The excitement of watching events unfold, being in the know and getting to..

Tech, video marketing, Autoplay, Future of ads, Muted Video Ads

October 25, 2017

Marketing Muted Videos (The Future of Ads After Autoplay Blocking)

For many years now, users have been attempting to shield themselves from a barrage of unsolicited and irrelevant autoplay ads cropping up in the middle of..

internal communications, Engagement, Internal comms, Employee Generated Video, EGV

October 25, 2017

How to use Employee Generated Video in Internal Communications

When you are looking for new ways to really connect with employees using video, there is more to engaging with an audience than just the content. Sometimes,..