Online video presents sports brands with untold opportunities. Brands already have a ready-made audience of millions. Streaming provides you with a powerful..
How are luxury beauty brands using online video? Let’s find out
The way beauty customers consumer content has changed and will continue changing as the digital landscape evolves. As a beauty brand, you can now reach your..
A Guide to Using Digital Postcards with Video in Internal Communications
We have heard about how we can use video within Internal Communications to improve employee engagement but sometimes that channel alone does not cover..
Online Video Activity Benchmarks in Tech. Based on Forecasts and Trends
In recent years, the mobile video consumption revolution has redefined how brands connect with consumers. As IAB UK’s Chief Marketing Officer James Chandler..
The Role of Video in a Remote Working Environment
More companies are starting to see the huge benefits of applying a working from home policy or having roles that are predominantly home based. There are..
How To Hook Holiday Seekers With Visual Story-Telling
Video content in the tourism industry is booming. According to YouTube, “travel hack” videos increase by 115% year-on-year. Visual content is a sure-fire..
Should Influencer Marketing Play a Part in Your Beauty Brand’s Video Strategy?
The term ‘influencer’ is a common one in the world of digital marketing. If you can get an influencer on board, it helps you strengthen your stance as an..
Investigating the Video Content Consumption Habits of Tech Decision Makers
Over the past decade, rapid digital transformation and the ongoing content marketing revolution has forced business owners to embrace new technological..