Over the last decade, the digital landscape has changed substantially. Although there have been changes across the digital spectrum as a whole, the rise in..
How celebrities have mastered the tricks of video marketing
When it comes to the beauty and cosmetics industry, it’s not just self-made vloggers who are using the online video platform to their advantage. Celebrities..
How are luxury beauty brands using online video? Let’s find out
The way beauty customers consumer content has changed and will continue changing as the digital landscape evolves. As a beauty brand, you can now reach your..
Should Influencer Marketing Play a Part in Your Beauty Brand’s Video Strategy?
The term ‘influencer’ is a common one in the world of digital marketing. If you can get an influencer on board, it helps you strengthen your stance as an..
What Makes Them Tick and How To Engage Them? The two most sought-after generations for beauty brands
Founded in 2005, YouTube has been part of the digital landscape for over 10 years. The platform received an early boost in popularity when it was bought by..