All Posts By

Richard Oldale

social media, video marketing, Sport, online sports

February 21, 2018

Are You On Board The Online Sports Revolution?

The internet has splintered the marketing landscape, and live sports are not immune to the departure from traditional platforms into the online space. The..

charity, video content, non-profits, User-generated content, ugc, fundraising strategy

February 19, 2018

User-Generated Content Is A Powerful Fundraising Strategy

The growth of charitable donations has slowed considerably in the last two years. As nonprofit organisations look to attract volunteers, user-generated..

beauty, video content, social media platforms, beauty brands

February 16, 2018

Social Media Videos Are Transforming The Beauty & Cosmetics Industry

The beauty and cosmetics industry is often criticised for its inability to change quickly and  authentically. And modern brands and tech-savvy newcomers are..

Tech, video content, video marketing, banks, financial institutions, finance

February 12, 2018

5 Video Marketing Strategies For Banks

Bank customers are dismayed about the amount of low-quality, irrelevant content they receive from financial institutions. Not only do account holders feel..

social media, Travel, travel marketers, travel brands

February 09, 2018

How Social Media Millennials Influence Travellers

Other than commercial airlines, nothing has had such an astounding impact on the travel industry as social media. And millennials are in the pilot’s seat...

beauty, Cosmetics

February 01, 2018

Video Helps Leverage Sales In Holiday Shopping Season

The majority of today’s marketers consider digital video as a tool for branding, building awareness and developing a brand’s story. But when video marketing..

Travel, User-generated content, business travellers

January 26, 2018

User-Generated Content Is Influencing Business Travellers

Consumers do not trust advertising. More than half think brands are not creating content that feels authentic. This slide in confidence towards online..

video content, sports brands

January 24, 2018

How Are Internet Users Interacting with Online Video Content?

Video content marketing is increasingly becoming the go-to format for internet users. With the vast majority of online users consuming more than 6.9 million..


January 22, 2018

How 360 Video Is Helping NPOs Drive Donations

Virtual Reality video (VR) is revolutionising digital marketing. However, in an industry that is only just emerging, marketers are opting for 360-degree..

influencer marketing, Travel, Influencers

January 12, 2018

The Impact of Influencers In Travel

The rise of influencer marketing on social media has been noticeable this year. Word of mouth is a dream for companies in the travel sector and as a result,..