All Posts By

Richard Oldale


January 10, 2018

The Impact Of Social Media on Sports Brands

Sports events and social media go hand in hand. What’s more, the gargantuan volumes of traffic generated through social networks gives brands an opportunity..


January 08, 2018

NPO’s Need To Look Into Digital Channels

Charities have noticed a decline in donations over the last ten years. Fewer households are supporting non-profit organisations and 50% of the revenue is..

Travel, Interactive video

December 29, 2017

Check Out The Power Interactive Video Has For The Travel Industry

Interactive video is a relatively new trend in digital marketing, but the travel industry is already finding new ways of using the media to engage..

Sport, Video content stategies, digital football fans

November 09, 2017

Football Related Video Content Strategies For Digital Football Fans

Football fans across Europe and the United States are turning their attention to online platforms to follow their favourite teams. Between May 2016 and May..

video marketing, Travel, personalised marketing, Personalised Videos

November 08, 2017

Are Personalised Videos The Way To Go For Travel Brands?

Today’s travel seekers don’t want ads, they want conversation. With the wealth of content available on the internet, consumers have turned their attention..

online video, Sport, Sports Marketing, Marketing Tactics

November 02, 2017

Essential Marketing Tactics For Sports Companies

The fragmented media landscape poses a problem for sports marketers. Whilst the younger generations are tuning in to online channels, the older generation..

video marketing, Travel, Business Travel

November 01, 2017

How Can Travel Companies Address Consumer Demands With Video Marketing?

According to a recent survey published by Egencia, businesses travellers want perks that enable them to be productive on the road. With mobile technology..

Travel, Live Chat, Hospitality, Customer Service

October 25, 2017

How Live Chat And Video Improves Customer Service In Travel & Hospitality

Live chat wins over customers that are looking for quick answers. Consumers would rather be told information they want to know rather than have to navigate..

Sport, Sports streaming, Live sports streaming

October 20, 2017

Is Social Media The Future of Live Sports Streaming?

There is little doubt that live sports streaming will be the future for prime time viewing. The shift is already in motion. How live games are broadcast and..

Sport, Video streaming, Sports streaming

October 18, 2017

How Online Sports Streaming Will Boost Revenue Streams

Online video presents sports brands with untold opportunities. Brands already have a ready-made audience of millions. Streaming provides you with a powerful..