In today’s increasingly centralized online market, more and more entrepreneur’s have been driven to starting their own companies to cash in on the action...
Diving into Perspectives of Video Personalisation (The Possibilities of a Programmatic Approach & Other Tech Innovations)
Each year, the landscape of how we consume video content changes at an alarming rate. More and more publishers are becoming desparate for innovation..
Marketing Muted Videos (The Future of Ads After Autoplay Blocking)
For many years now, users have been attempting to shield themselves from a barrage of unsolicited and irrelevant autoplay ads cropping up in the middle of..
The Effect of Ad Blocking on Online Video and An In Depth Look At Gen Z Video Consumption
As an increasing number of online video advertising is reaching our screens, more and more consumers are resorting to ad blockers to take shelter from..
Online Video Activity Benchmarks in Tech. Based on Forecasts and Trends
In recent years, the mobile video consumption revolution has redefined how brands connect with consumers. As IAB UK’s Chief Marketing Officer James Chandler..