beauty, influencer marketing, video content, YouTube marketing, Cosmetics, YouTubers, Millennials

October 11, 2017

Should Influencer Marketing Play a Part in Your Beauty Brand’s Video Strategy?

The term ‘influencer’ is a common one in the world of digital marketing. If you can get an influencer on board, it helps you strengthen your stance as an..

digital, Marketing, Tech, video, Video Content Consumption

October 09, 2017

Investigating the Video Content Consumption Habits of Tech Decision Makers

Over the past decade, rapid digital transformation and the ongoing content marketing revolution has forced business owners to embrace new technological..

charity, not-for-profit, Online Video for Charity, Charity video production

October 09, 2017

CharityTube - How Online Video Can Help Boost Your Charity’s Efforts

Twenty-odd years ago, the internet started opening possibilities for all kinds of organisations to get their message out there, but it wasn’t until the..

beauty, influencer marketing, video content, Millenials, YouTube marketing

October 04, 2017

What Makes Them Tick and How To Engage Them? The two most sought-after generations for beauty brands

Founded in 2005, YouTube has been part of the digital landscape for over 10 years. The platform received an early boost in popularity when it was bought by..

Marketing, video content, videos, Travel, ideas

October 04, 2017

Content Ideas For Travel Videos - How To Use Video Content Within The Travel Industry

The travel business is arguably one of the best placed industries that can take advantage of online video. Given the product is the destination, tourism has..

internal communications, Messaging, IC, Engagement, Internal Marketing

October 02, 2017

An Introduction to Video Within Internal Communications

As you will know, the internal communications industry moves at pace and is one of the business areas where it is hardest to show return on investment. In..

charity, digital, not-for-profit, video, Funding, non-profits

October 02, 2017

The Giving Nature of Brits - An Insight into the way Brits donate to Charity

There’s a lot going on in our world right now, and it’s easy to feel as though caring for one’s fellow humans has become less of a priority for people. But..

brandwatch, Case Study, countrywide, deloitte, syngenta, video content

September 15, 2017

How Video Content Brings Complex Subjects to Life

Analytics, property valuations, agriculture and water—these topics are often a struggle to wrap your head around, challenging to explain and even more so to..

cricket, Case Study, charity, pca, sports, video content

August 31, 2017

How the PCA Gained Memorable Presence in the British Media

Being in the public eye, exposed to money, endless possibilities and scrutiny is a struggle for many British cricketers, and dealing with the demands and..

beauty, Case Study, superdrug, video content, youtube

July 31, 2017

How Superdrug is Penetrating the YouTube Beauty Landscape

Superdrug is the UK’s second-largest health and beauty retailer and boasts a collective social media following of over 1 million, spanning across YouTube,..