beauty, video content, social media platforms, beauty brands

February 16, 2018

Social Media Videos Are Transforming The Beauty & Cosmetics Industry

The beauty and cosmetics industry is often criticised for its inability to change quickly and  authentically. And modern brands and tech-savvy newcomers are..

beauty, Cosmetics

February 01, 2018

Video Helps Leverage Sales In Holiday Shopping Season

The majority of today’s marketers consider digital video as a tool for branding, building awareness and developing a brand’s story. But when video marketing..

beauty, beauty video marketing, beauty brand marketing, rihanna video content, fenty beauty campaign

November 01, 2017

How celebrities have mastered the tricks of video marketing

When it comes to the beauty and cosmetics industry, it’s not just self-made vloggers who are using the online video platform to their advantage. Celebrities..

beauty, video marketing, beauty video marketing, beauty branding, video creation, beauty brand marketing

October 18, 2017

How are luxury beauty brands using online video? Let’s find out

The way beauty customers consumer content has changed and will continue changing as the digital landscape evolves. As a beauty brand, you can now reach your..

beauty, influencer marketing, video content, YouTube marketing, Cosmetics, YouTubers, Millennials

October 11, 2017

Should Influencer Marketing Play a Part in Your Beauty Brand’s Video Strategy?

The term ‘influencer’ is a common one in the world of digital marketing. If you can get an influencer on board, it helps you strengthen your stance as an..

beauty, influencer marketing, video content, Millenials, YouTube marketing

October 04, 2017

What Makes Them Tick and How To Engage Them? The two most sought-after generations for beauty brands

Founded in 2005, YouTube has been part of the digital landscape for over 10 years. The platform received an early boost in popularity when it was bought by..

beauty, Case Study, superdrug, video content, youtube

July 31, 2017

How Superdrug is Penetrating the YouTube Beauty Landscape

Superdrug is the UK’s second-largest health and beauty retailer and boasts a collective social media following of over 1 million, spanning across YouTube,..