beauty, Cosmetics

February 01, 2018

Video Helps Leverage Sales In Holiday Shopping Season

The majority of today’s marketers consider digital video as a tool for branding, building awareness and developing a brand’s story. But when video marketing..

beauty, influencer marketing, video content, YouTube marketing, Cosmetics, YouTubers, Millennials

October 11, 2017

Should Influencer Marketing Play a Part in Your Beauty Brand’s Video Strategy?

The term ‘influencer’ is a common one in the world of digital marketing. If you can get an influencer on board, it helps you strengthen your stance as an..