online video, Sport, Sports Marketing, Marketing Tactics

November 02, 2017

Essential Marketing Tactics For Sports Companies

The fragmented media landscape poses a problem for sports marketers. Whilst the younger generations are tuning in to online channels, the older generation..

advertising, online video, Tech, Ad Blocker, Generation Z

October 20, 2017

The Effect of Ad Blocking on Online Video and An In Depth Look At Gen Z Video Consumption

As an increasing number of online video advertising is reaching our screens, more and more consumers are resorting to ad blockers to take shelter from..

Case Study, digital awareness, hmc, online video, tech control, video campaign

May 26, 2017

“Groundbreaking” Video Gains Traction in National Press

Digital Awareness UK (DAUK) is dedicated to promoting online safety and encouraging young people to use technology responsibly.

As a generation, we're..

british heart foundation, Case Study, case study, charity, content atomisation, dechox, online video

January 30, 2017

Connecting British Heart Foundation's #DECHOX™ With A Modern Audience

The Client

Killer Creative for British Heart Foundation’s #DECHOX™

advertising, branded content, brands, Inspiration, online video, storytelling, video content

January 30, 2017

How Brands Used Storytelling To Disrupt Video Advertising In 2016 (And What We Can Learn)

The secret’s out: branded video content works. Tubular Insights reported that 46% of consumers say they’ve made a purchase as a result of watching a brand..

brandwatch, Case Study, case study, online video, production

January 30, 2017

Brandwatch Audiences: Using Tangible Visuals To Reach The Unreachable

The Client

Brandwatch: Audiences

2017, brands, online video, report, video content, white paper, WhitePaper

December 23, 2016

White Paper - The State Of Online Video: 2017 & Beyond

The upsurge in video content has been one of the biggest shifts of the digital age, and online video is growing more than any other form of advertising at a..

animation, brands, mobile video, online video, publishers, social media, Virtual Reality, vr sports

December 20, 2016

Is Virtual Reality The Next Generation Of Online Video?

Virtual reality is no longer exclusive to the gaming world. The release of Samsung’s Gear VR, Oculus’ Rift and now Google’s Daydream View have brought VR to..

Case Study, case study, charity, first-aid, online video, production, st john ambulance

December 06, 2016

Case Study: St John Ambulance - 200 Hours of Editing

The Client

St John Ambulance is the U.K’s leading first aid charity and each year, over 400,000 people learn life-saving skills through its training courses..

animation, Marketing, mobile, mobile video, online video, social media, vertical video, video content, video marketing

December 05, 2016

It’s Time To Get Serious About Mobile & Vertical Video

More videos are being consumed on mobile

Smartphones have changed the way we consume video and mobile consumption continues to grow. Last year, the..