The fragmented media landscape poses a problem for sports marketers. Whilst the younger generations are tuning in to online channels, the older generation..
The Effect of Ad Blocking on Online Video and An In Depth Look At Gen Z Video Consumption
As an increasing number of online video advertising is reaching our screens, more and more consumers are resorting to ad blockers to take shelter from..
“Groundbreaking” Video Gains Traction in National Press
Digital Awareness UK (DAUK) is dedicated to promoting online safety and encouraging young people to use technology responsibly.
As a generation, we're..
How Brands Used Storytelling To Disrupt Video Advertising In 2016 (And What We Can Learn)
The secret’s out: branded video content works. Tubular Insights reported that 46% of consumers say they’ve made a purchase as a result of watching a brand..
White Paper - The State Of Online Video: 2017 & Beyond
The upsurge in video content has been one of the biggest shifts of the digital age, and online video is growing more than any other form of advertising at a..
Is Virtual Reality The Next Generation Of Online Video?
Virtual reality is no longer exclusive to the gaming world. The release of Samsung’s Gear VR, Oculus’ Rift and now Google’s Daydream View have brought VR to..
Case Study: St John Ambulance - 200 Hours of Editing
St John Ambulance is the U.K’s leading first aid charity and each year, over 400,000 people learn life-saving skills through its training courses..
It’s Time To Get Serious About Mobile & Vertical Video
More videos are being consumed on mobile
Smartphones have changed the way we consume video and mobile consumption continues to grow. Last year, the..