The internet has splintered the marketing landscape, and live sports are not immune to the departure from traditional platforms into the online space. The..
Using Seeding & Influencers To Maximise Your Campaign Reach
Online video continues to play an important part in this age of social media, but noise and competition are dauntingly high as everyone is battling for..
How To Distribute Your Video Campaign Across Multiple Social Platforms
Video consumption, creation and publishing have rapidly multiplied, challenging brands to be responsive to the fast-changing landscape. Last year saw a 32%..
3 Ways To Connect Your Video Content With A Social Audience
We recently had a call with a client where we advised them on the best ways to distribute an upcoming video campaign online, and that conversation helped us..
Is Virtual Reality The Next Generation Of Online Video?
Virtual reality is no longer exclusive to the gaming world. The release of Samsung’s Gear VR, Oculus’ Rift and now Google’s Daydream View have brought VR to..
It’s Time To Get Serious About Mobile & Vertical Video
More videos are being consumed on mobile
Smartphones have changed the way we consume video and mobile consumption continues to grow. Last year, the..
4 Best Practices For Leveraging Your Online Video Content
You’ve just made a powerful video that tells a great story for your brand, but what do you do with the content once you’ve created it? Marketers appear to..