Bank customers are dismayed about the amount of low-quality, irrelevant content they receive from financial institutions. Not only do account holders feel..
Marketing Muted Videos (The Future of Ads After Autoplay Blocking)
For many years now, users have been attempting to shield themselves from a barrage of unsolicited and irrelevant autoplay ads cropping up in the middle of..
The Effect of Ad Blocking on Online Video and An In Depth Look At Gen Z Video Consumption
As an increasing number of online video advertising is reaching our screens, more and more consumers are resorting to ad blockers to take shelter from..
Online Video Activity Benchmarks in Tech. Based on Forecasts and Trends
In recent years, the mobile video consumption revolution has redefined how brands connect with consumers. As IAB UK’s Chief Marketing Officer James Chandler..
Investigating the Video Content Consumption Habits of Tech Decision Makers
Over the past decade, rapid digital transformation and the ongoing content marketing revolution has forced business owners to embrace new technological..