social media, Travel, travel marketers, travel brands

February 09, 2018

How Social Media Millennials Influence Travellers

Other than commercial airlines, nothing has had such an astounding impact on the travel industry as social media. And millennials are in the pilot’s seat...

Travel, User-generated content, business travellers

January 26, 2018

User-Generated Content Is Influencing Business Travellers

Consumers do not trust advertising. More than half think brands are not creating content that feels authentic. This slide in confidence towards online..

influencer marketing, Travel, Influencers

January 12, 2018

The Impact of Influencers In Travel

The rise of influencer marketing on social media has been noticeable this year. Word of mouth is a dream for companies in the travel sector and as a result,..

Travel, Interactive video

December 29, 2017

Check Out The Power Interactive Video Has For The Travel Industry

Interactive video is a relatively new trend in digital marketing, but the travel industry is already finding new ways of using the media to engage..

video marketing, Travel, personalised marketing, Personalised Videos

November 08, 2017

Are Personalised Videos The Way To Go For Travel Brands?

Today’s travel seekers don’t want ads, they want conversation. With the wealth of content available on the internet, consumers have turned their attention..

video marketing, Travel, Business Travel

November 01, 2017

How Can Travel Companies Address Consumer Demands With Video Marketing?

According to a recent survey published by Egencia, businesses travellers want perks that enable them to be productive on the road. With mobile technology..

Travel, Live Chat, Hospitality, Customer Service

October 25, 2017

How Live Chat And Video Improves Customer Service In Travel & Hospitality

Live chat wins over customers that are looking for quick answers. Consumers would rather be told information they want to know rather than have to navigate..

Virtual Reality, Travel, Tourism, Travelling

October 18, 2017

Virtual Reality Promises An Exciting Experience For Travellers

Recent developments in Virtual Reality (VR) technology has huge potential for the travel and tourism industry. The combination of 3D software and VR..

Travel, Travel Video Content, Travel Marketing, Holiday Video, Travel Digital Marketing

October 11, 2017

How To Hook Holiday Seekers With Visual Story-Telling

Video content in the tourism industry is booming. According to YouTube, “travel hack” videos increase by 115% year-on-year. Visual content is a sure-fire..

Marketing, video content, videos, Travel, ideas

October 04, 2017

Content Ideas For Travel Videos - How To Use Video Content Within The Travel Industry

The travel business is arguably one of the best placed industries that can take advantage of online video. Given the product is the destination, tourism has..