charity, video content, non-profits, User-generated content, ugc, fundraising strategy

February 19, 2018

User-Generated Content Is A Powerful Fundraising Strategy

The growth of charitable donations has slowed considerably in the last two years. As nonprofit organisations look to attract volunteers, user-generated..

beauty, video content, social media platforms, beauty brands

February 16, 2018

Social Media Videos Are Transforming The Beauty & Cosmetics Industry

The beauty and cosmetics industry is often criticised for its inability to change quickly and  authentically. And modern brands and tech-savvy newcomers are..

Tech, video content, video marketing, banks, financial institutions, finance

February 12, 2018

5 Video Marketing Strategies For Banks

Bank customers are dismayed about the amount of low-quality, irrelevant content they receive from financial institutions. Not only do account holders feel..

video content, sports brands

January 24, 2018

How Are Internet Users Interacting with Online Video Content?

Video content marketing is increasingly becoming the go-to format for internet users. With the vast majority of online users consuming more than 6.9 million..

content marketing, digital marketing., video content, Tech Startup

January 16, 2018

Benefits of Video Usage for Tech Startups

In today’s increasingly centralized online market, more and more entrepreneur’s have been driven to starting their own companies to cash in on the action...

Tech, video content, Virtual Reality, augmented reality, immersive video, video surveillance

October 14, 2017

Online Video Activity Benchmarks in Tech. Based on Forecasts and Trends

In recent years, the mobile video consumption revolution has redefined how brands connect with consumers. As IAB UK’s Chief Marketing Officer James Chandler..

internal communications, video content, Remote Working, internal video content

October 11, 2017

The Role of Video in a Remote Working Environment

More companies are starting to see the huge benefits of applying a working from home policy or having roles that are predominantly home based. There are..

beauty, influencer marketing, video content, YouTube marketing, Cosmetics, YouTubers, Millennials

October 11, 2017

Should Influencer Marketing Play a Part in Your Beauty Brand’s Video Strategy?

The term ‘influencer’ is a common one in the world of digital marketing. If you can get an influencer on board, it helps you strengthen your stance as an..

beauty, influencer marketing, video content, Millenials, YouTube marketing

October 04, 2017

What Makes Them Tick and How To Engage Them? The two most sought-after generations for beauty brands

Founded in 2005, YouTube has been part of the digital landscape for over 10 years. The platform received an early boost in popularity when it was bought by..

Marketing, video content, videos, Travel, ideas

October 04, 2017

Content Ideas For Travel Videos - How To Use Video Content Within The Travel Industry

The travel business is arguably one of the best placed industries that can take advantage of online video. Given the product is the destination, tourism has..