The growth of charitable donations has slowed considerably in the last two years. As nonprofit organisations look to attract volunteers, user-generated..
Social Media Videos Are Transforming The Beauty & Cosmetics Industry
The beauty and cosmetics industry is often criticised for its inability to change quickly and authentically. And modern brands and tech-savvy newcomers are..
Online Video Activity Benchmarks in Tech. Based on Forecasts and Trends
In recent years, the mobile video consumption revolution has redefined how brands connect with consumers. As IAB UK’s Chief Marketing Officer James Chandler..
The Role of Video in a Remote Working Environment
More companies are starting to see the huge benefits of applying a working from home policy or having roles that are predominantly home based. There are..
Should Influencer Marketing Play a Part in Your Beauty Brand’s Video Strategy?
The term ‘influencer’ is a common one in the world of digital marketing. If you can get an influencer on board, it helps you strengthen your stance as an..
What Makes Them Tick and How To Engage Them? The two most sought-after generations for beauty brands
Founded in 2005, YouTube has been part of the digital landscape for over 10 years. The platform received an early boost in popularity when it was bought by..
Content Ideas For Travel Videos - How To Use Video Content Within The Travel Industry
The travel business is arguably one of the best placed industries that can take advantage of online video. Given the product is the destination, tourism has..