The internet has splintered the marketing landscape, and live sports are not immune to the departure from traditional platforms into the online space. The..
Mobile video is on the rise, here we expose consumer habits
Over the last decade, the digital landscape has changed substantially. Although there have been changes across the digital spectrum as a whole, the rise in..
Are Personalised Videos The Way To Go For Travel Brands?
Today’s travel seekers don’t want ads, they want conversation. With the wealth of content available on the internet, consumers have turned their attention..
Marketing Muted Videos (The Future of Ads After Autoplay Blocking)
For many years now, users have been attempting to shield themselves from a barrage of unsolicited and irrelevant autoplay ads cropping up in the middle of..
How are luxury beauty brands using online video? Let’s find out
The way beauty customers consumer content has changed and will continue changing as the digital landscape evolves. As a beauty brand, you can now reach your..
Using Seeding & Influencers To Maximise Your Campaign Reach
Online video continues to play an important part in this age of social media, but noise and competition are dauntingly high as everyone is battling for..
How To Distribute Your Video Campaign Across Multiple Social Platforms
Video consumption, creation and publishing have rapidly multiplied, challenging brands to be responsive to the fast-changing landscape. Last year saw a 32%..
3 Ways To Connect Your Video Content With A Social Audience
We recently had a call with a client where we advised them on the best ways to distribute an upcoming video campaign online, and that conversation helped us..