social media, video marketing, Sport, online sports

February 21, 2018

Are You On Board The Online Sports Revolution?

The internet has splintered the marketing landscape, and live sports are not immune to the departure from traditional platforms into the online space. The..

Tech, video content, video marketing, banks, financial institutions, finance

February 12, 2018

5 Video Marketing Strategies For Banks

Bank customers are dismayed about the amount of low-quality, irrelevant content they receive from financial institutions. Not only do account holders feel..

video marketing, beauty video marketing, beauty branding, video creation, beauty brand marketing, mobile video content, mobile video marketing, luxury beauty brand marketing

January 18, 2018

Mobile video is on the rise, here we expose consumer habits

Over the last decade, the digital landscape has changed substantially. Although there have been changes across the digital spectrum as a whole, the rise in..

video marketing, Travel, personalised marketing, Personalised Videos

November 08, 2017

Are Personalised Videos The Way To Go For Travel Brands?

Today’s travel seekers don’t want ads, they want conversation. With the wealth of content available on the internet, consumers have turned their attention..

video marketing, Travel, Business Travel

November 01, 2017

How Can Travel Companies Address Consumer Demands With Video Marketing?

According to a recent survey published by Egencia, businesses travellers want perks that enable them to be productive on the road. With mobile technology..

Tech, video marketing, Autoplay, Future of ads, Muted Video Ads

October 25, 2017

Marketing Muted Videos (The Future of Ads After Autoplay Blocking)

For many years now, users have been attempting to shield themselves from a barrage of unsolicited and irrelevant autoplay ads cropping up in the middle of..

beauty, video marketing, beauty video marketing, beauty branding, video creation, beauty brand marketing

October 18, 2017

How are luxury beauty brands using online video? Let’s find out

The way beauty customers consumer content has changed and will continue changing as the digital landscape evolves. As a beauty brand, you can now reach your..

influencer marketing, Marketing, seeding, social media, social video, video marketing

March 30, 2017

Using Seeding & Influencers To Maximise Your Campaign Reach

Online video continues to play an important part in this age of social media, but noise and competition are dauntingly high as everyone is battling for..

Marketing, multi-platform campaign, social media, social video, video marketing

March 13, 2017

How To Distribute Your Video Campaign Across Multiple Social Platforms

Video consumption, creation and publishing have rapidly multiplied, challenging brands to be responsive to the fast-changing landscape. Last year saw a 32%..

audience, Marketing, social media, social video, video marketing

February 23, 2017

3 Ways To Connect Your Video Content With A Social Audience

We recently had a call with a client where we advised them on the best ways to distribute an upcoming video campaign online, and that conversation helped us..